It remains to be seen where Lane Kiffin will coach football next season – and in what role – but it’s hard to fault any athletic director who opts against giving Kiffin an opportunity.
“He’s a 12-year-old kid still,” Athlon Sports college football analyst Braden Gall said on CBS Sports Radio’s The DA Show. “He still likes sending bitmojis at 3:30 in the morning. We all have a 12-year-old sense of humor. I still think farts are funny. That’s just the way I’m wired. But in general, in theory, we grow up and mature to the point that we understand if I’m going to be the head coach of a multi-million-dollar football program, then I can’t act a certain way. I’ve got to act in a specific way that’s according and appropriate to my job.”
Kiffin, 41, fired an in-your-face tweet at USC – his former employer – mere hours after Alabama throttled the Trojans, 52-6, in their season-opener.
It probably felt good in the moment, but in hindsight, Kiffin probably should have kept his mouth shut – or, in this case, his Twitter account silent.
“Tweeting is not a reason you should or shouldn’t get a job, but I guarantee you most of us get hired by people who look at our social-media feeds to find out what kind of people we are and what we do in our private lives,” Gall said. “That matters with how people view you and the brand that you project and present. So I still have an issue with Lane Kiffin the CEO. I still have an issue with Lane Kiffin the head coach, Lane Kiffin the boss, Lane Kiffin the leader. I have no issue with Lane Kiffin, the X’s-and-O’s offensive coordinator. He’s brilliant. He’s absolutely brilliant. But he needs someone to jerk on his leash every single week and tell him to get in line and call plays. I don’t know if he’s overcome that yet. Maybe he does one day, but right now, I don’t want to be the athletic director that takes that chance.”