Antonio Brown, elated that the Steelers beat the Chiefs on Sunday night, thought it would be funny to live-stream Pittsburgh’s locker-room celebration on Facebook.

Bad move. Brown’s feed caught some inappropriate images and sound bytes, including Mike Tomlin’s postgame speech, which featured several expletives.

Brown, however, apparently didn’t feel bad too bad about this. In fact, he kind of liked it.

“I’m convinced that he’s going to do something like this again because he, like Odell Beckham Jr., cares about his brand and his celebrity image as much as anything,” Pittsburgh’s 93.7 The Fan’s Andrew Fillipponi said on CBS Sports Radio’s The DA Show. “The fact that he got almost 2 million hits on his Facebook live, I think, is probably going to motivate him to do something like this again.”

Not if the franchise can help it.

“The organization, my guess is the Rooneys feel strongly about this,” Fillipponi said. “They would probably get that point across to Mike Tomlin, and then Mike Tomlin would be left to his own devices. I think Mike Tomlin has a very mixed record when it comes to disciplining Antonio Brown. My guess if he’s going to say anything to him, it’s going to be not in a very lecture or disciplinary tone; it’s going to be more like, ‘Come on, you cannot do this kind of stuff.’ It will be more like not father-to-son, but more peer-to-peer criticism would be my guess.”

Of course, given that the Steelers are one win away from the Super Bowl, they probably have more important things to worry about than social media. At the end of the day, was Brown’s grievance that big of a deal?

“No, I don’t think so,” Fillipponi said. “I think a coach or any organization likes to control their message, and the fact that you’ve got somebody here that broke their protocol or went beyond their code of conduct for players, that’s an issue – but to what extent? I think it’s such a minor thing given what they’re getting ready for that I don’t expect Tomlin to address it much with Brown.”

Brown, though, certainly has a checkered past when it comes to apologies.

“Antonio is famous here for having to apologize for things to his teammates on Mondays,” Fillipponi said. “He leads the league in apologies – apologizing for excessive-celebration penalties, apologizing for being late to things. But he’s got such a good standing with his teammates because he works so hard that usually they take the good with the bad with him – and the good still clearly outweighs the bad.”


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